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Posted on Jul 9, 2012

Fishupdate.com
Grimsby company lands Olympic 'gold' contract
Published: 09 July, 2012

A GRIMSBY seafood company has won a major contract to supply one of its products to the Olympic Stadium in London.

The thousands of visitors visiting restaurants at the greatest show on earth this month will be tucking into plaice goujons produced by Flatfish. Flatfish is recognised as a European leader in the supply of sustainable seafood which it produces under the Blue Marlin Band.Its Grimsby factory, which underwent an extensive expansion programme two years ago, is regarded as one of the most modern of its type in the world.

By combining bespoke technology, advanced state-of-the-art equipment and traditional skills, Flatfish has created a highly effective operation. This is enhanced by a fleet of vessels that has the capacity to supply enough raw material to enable us to process up to 100 tonnes of fresh lemon sole and plaice each week.

Stephen Munnings

Technical manager Steve Munnings said: "We are all very proud to have landed this contract."The fact that our fish is going to the Olympic stadium restaurants is certainly a good news story for Grimsby and for its seafood sector."He said the contract was with a large catering company and the fish would be sold in various restaurants around the stadium and Olympic area."They insisted on MSC fish," he added. The health aspect was also very important because white fish is regarded as a low fat food and the goujons can easily be oven cooked.

Steve added: "Our Blue Marlin operation produces other types of fish goujon, including lemon soles, cod, salmon and monkfish. But it is the plaice version that is going to the Olympic stadium.

A few years ago Flatfish received the highly coveted British Retail Consortium (BRC) Food Standard A Grade accreditation. It has retained this award as a result of its dedication to maintaining exceptionally high standards.The other good news is that all the plaice used in the production of its goujons is Marine Stewardship Council certified.

Last month Flatfish became the first Grimsby company to purchase and market MSC approved plaice from the North Sea. This certification means the fish can be immediately traced back to the vessels that caught it.Flatfish says it enforces environmentally friendly techniques throughout all aspects of the business. It has developed its own sustainability policy, which it actively encourages its suppliers to follow. All Flatfish species are sourced from well-managed waters. Where possible, only mature lemon sole and plaice above 27cm in size are selected. This ensures that the fish have had every opportunity to breed and replenish the seas.

It is not the first time that a Grimsby company has supplied fish for a global sporting event.In 1970 Eskimo (now Findus) was asked by England manager Sir Alf Ramsey to supply thousands of fish fingers for the World Cup in Mexico.Sir Alf was worried about the effect of local food on his squad members and insisted that they only ate frozen food flown in from Britain - and most of that came from Grimsby.


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